This programme is designed to equip students with in-depth understanding of business administration concepts and practices, which encompasses all aspects of owning and operating a business. This includes the entire spectrum from business management, to marketing of goods and services.

This Bachelor of Business programme emphasises critical thinking skills, enabling graduates to deal effectively with an increasingly complex business environment. It focuses on the performance or management of business operations and thus the making or implementing of major decisions. The elements of administration include planning, organising, staffing, directing as well as budgeting.

Ultimately, graduates will be groomed with essential knowledge and skills to manage key business functions that will drive strategy, and be prepared for executive positions as well as the ability to build businesses.

Admission requirements

  • Sijil Tertinggi Persekolahan Malaysia (STPM) SGP 3.0 / O Level, minimum 5 credits including English and Mathematics with a pass in Bahasa Melayu
  • Unified Examination Certificate (UEC), pass with minimum 3Bs including English and Mathematics
  • Other qualifications will be considered on a case-by-case basis


  • March, August and December
  • Year 1

    • Business Communication
    • Introduction to Accounting
    • Introduction to Management
    • Microeconomics
    • Macroeconomics
    • Quantitative Methods for Business
    • Organisational Behavior
    • Principles of Marketing
  • Year 2

    • Human Resource Management
    • Management Accounting
    • Production & Operation Management
    • Business Law
    • Corporate Finance
    • Introduction to International Business
    • Research Methods
    • Supply Chain Management
  • Year 3

    • Business Ethics & Values
    • Organisational Studies
    • Project
    • Cross Cultural Management
    • Entrepreneurship
    • Strategic Management Business
    • Elective I
    • Elective II
    • Elective III
  • Elective

    • Developmental Economics
    • Industrial Economics
    • International Human Resource Management
    • Islamic Finance
    • Retail Marketing
    • Services Marketing
    • Transnational Management
    • Marketing Management


Leave a Comment